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When choosing to interview as a method for conducting qualitative research, it is important to be tactful and sensitive in your approach. Interviewer and researcher, Irving Seidman, devotes an entire chapter of his book, Interviewing as Qualitative Research, to the importance of proper interviewing technique and interviewer etiquette.
Most obviously, video-CASI demands that the respondent can read with some facility. A second, more subtle disadvantage is that, at least with the character-based displays of many video-CASI applications of today, the visual and reading burden imposed on the respondent appears to be much greater than with an attractively designed paper form.
An online video conference interview. An online interview is an online research method conducted using computer-mediated communication (CMC), [1] such as instant messaging, email, or video. Online interviews require different ethical considerations, sampling and rapport than practices found in traditional face-to-face (F2F) interviews.
Questions can also be presented in the form of audio (audio-CASI) or video clips (video-CASI). CAVI (Computer-assisted video interviewing) is similar to CATI but the communication between a remotely present interviewer and the respondent is established via video chat. Disk by mail includes a floppy or optical disk that is sent to the respondent.
Interviews are the most used form of data collection in qualitative research. [3] Interviews are used in marketing research as a tool that a firm may utilize to gain an understanding of how consumers think, or as a tool in the form of cognitive interviewing (or cognitive pretesting) for improving questionnaire design.
Thus, in the job interview context, a face-to-face interview would be more media-rich than a video interview due to the amount of data that can be more easily communicated. Verbal and nonverbal cues are read more in the moment and in relation to what else is happening in the interview. A video interview may have a lag between the two participants.
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Computer-assisted web interviewing (CAWI) is an Internet surveying technique in which the interviewee follows a script provided in a website. The questionnaires are made in a program for creating web interviews. The program allows for the questionnaire to contain pictures, audio and video clips, links to different web pages, etc.