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2. Website audit - Wikipedia

   en.wikipedia.org/wiki/Website_audit

   Technical SEO audits - this often involves crawling the entire site, beginning with a review of site content, structure, and adherence to best practices such as web accessibility. Link audit: A link audit assesses the quality and quantity of the links to your website. It looks for broken links, low-quality links, and backlinks from spammy websites.

3. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

4. Local search engine optimisation - Wikipedia

   en.wikipedia.org/wiki/Local_search_engine...

   Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]

5. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Keyword research and analysis involve three "steps": ensuring the site can be indexed in the search engines, finding the most relevant and popular keywords for the site and its products, and using those keywords on the site in a way that will generate and convert traffic. A follow-on effect of keyword analysis and research is the search ...

6. List of web testing tools - Wikipedia

   en.wikipedia.org/wiki/List_of_web_testing_tools

   Web testing tools Web browser based (model) Scriptable Scripting language Recorder Multiple domain Frames BugBug.io: Yes (Chromium-based) Yes JavaScript: Yes Yes Yes eggPlant Functional: Yes (IE, Firefox, Safari, Opera, Chrome) Yes SenseTalk: Yes iMacros: Yes (Firefox, Chrome, IE) Yes iMacro Script: Yes Yes Yes Katalon Studio: Yes

7. CSS HTML Validator - Wikipedia

   en.wikipedia.org/wiki/CSS_HTML_Validator

   CSS HTML Validator (previously named CSE HTML Validator) is an HTML editor and CSS editor for Microsoft Windows (and Linux and other Unix-like operating systems when used with Wine) that helps web developers create syntactically correct and accessible HTML/HTML5, XHTML, and CSS documents by locating errors, potential problems like browser compatibility issues, and common mistakes.