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After collecting data from top email marketing vendors, I made this graphic to give you a quick snapshot of the average email open rates across industries, message types, and countries. With these open rates benchmarked by different factors from message type to location, what should you consider a good open rate?
Open rate shows the percentage of the total campaign recipients that opened the email. The average email open rate across all campaigns was 41.31%. While the email open rate by industry ranged from 32.02% up to 46.94%.
A good email open rate generally falls between 17% and 28%, depending on the industry. The best way to determine a good open rate for your business is by tracking your own open rates over a period of time and averaging them.
According to our 2022 Email Marketing Benchmarks Report, the average email open rate was 21.5%, across all industries in 2021. This is up 3.5% from 2020. The industries with the highest open rates, like Education, Agriculture, and Financial Services, average between 25-28%.
For example, our data shows that the highest average email open rate is 40.55 percent for government emails, while the lowest average email open rate is 27.34 percent for vitamin supplement emails. What is a good CTR for email?
Average email open rates by industry. Studies have shown that government emails have the highest open rate at 28.77%. Next comes hobbies-related industries like photography, writing, and sketching, having a 27.74% open rate. Also, religious emails have an open rate of 27.62%.
This table, from data for B2B and B2C businesses published in January 2024 by Constant Contact, gives the average email open and clickthrough rates by industry. The overall average open rate is 39.7%, with a 1.0% CTR - how do your email engagement rates compare?
According to the 2019 Email Benchmarking Report from the Data & Marketing Association (DMA), B2B emails have an average open rate of 20.8%, while B2C messages average 21.9%. The narrow difference between the segments shouldn’t be much of a surprise. After all, outside of working hours, everyone is a B2C target. Average email open rates by industry.
Here are a few findings to keep in mind. North America has a lower open and click-through rate, as well as a slightly higher unsubscribe rate compared to other regions. Asia-Pacific (APAC) has lower engagement rates (i.e. open and click rates). However, the unsubscribe rate is also lower than in other regions.
Average email open rates by industry. Key takeaways: The average email open rate for all industries is 29.49%. The medical, dental and healthcare industry has the highest average email open rate at 34.01%. The games industry has the lowest average email open rate at 25.49%.