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2. How to create a business budget - AOL

   www.aol.com/finance/create-business-budget...

   Bankrate insight. If you use debt financing to cover an expense, make sure that you can manage the debt in your regular business budget. Avoid going into debt when you don’t have a clear plan to ...

3. 9 Free, Easy-To-Use Budget Templates and Spreadsheets - AOL

   www.aol.com/finance/9-free-easy-budget-templates...

   The template also includes a budget summary, complete with graphic organizers, which breaks everything down, including your top five expenses for the month. 3. Google Sheets Monthly Budget Template

4. Marketing plan - Wikipedia

   en.wikipedia.org/wiki/Marketing_plan

   The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.

5. Business plan - Wikipedia

   en.wikipedia.org/wiki/Business_plan

   Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. Business plans can help decision-makers see how specific projects relate to the organization's strategic plan.

6. Marketing spending - Wikipedia

   en.wikipedia.org/wiki/Marketing_spending

   This metric's purpose is to forecast marketing spending and assess budgeting risk. Marketing costs are often a major part of a firm’s overall discretionary expenditures. As such, they are important determinants of short-term profits. Of course, marketing and selling budgets can also be viewed as investments in acquiring and maintaining customers.

7. Return on marketing investment - Wikipedia

   en.wikipedia.org/wiki/Return_on_marketing_investment

   It is a simple tool to gauge the success of measurable marketing activities against various marketing objectives (e.g., incremental revenue, brand awareness or brand equity). With this knowledge, marketing investments can be redirected away from under-performing activities to better performing marketing media.