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Defining an audience requires the consideration of many factors, such as age, culture and knowledge of the subject. After considering all the known factors, a profile of the intended audience can be created, allowing writers to write in a manner that is understood by the intended audience.
The author, they argue, cannot be reconstructed from a writing — the text is the primary source of meaning, and any details of the author's desires or life are secondary. Wimsatt and Beardsley argue that even details about the work's composition or the author's intended meaning and purpose that might be found in other documents such as ...
The three positions of decoding proposed by Hall are based on the audience's conscious awareness of the intended meanings encoded into the text. In other words, these positions – agreement, negotiation, opposition – are in relation to the intended meaning. However, polysemy means that the audience may create new meanings out of the text.
His approach, called the encoding/decoding model of communication, is a form of textual analysis that focuses on the scope of "negotiation" and "opposition" by the audience. This means that a "text"—be it a book, movie, or other creative work—is not simply passively accepted by the audience, but that the reader/viewer interprets the ...
This approach to textual analysis focuses on the scope for negotiation and opposition on the part of the audience. This means that a "text"—be it a book, movie, or other creative work—is not simply passively accepted by the audience, but that the reader / viewer interprets the meanings of the text based on their individual cultural ...
In literature an author sets the tone through words. The possible tones are bounded only by the number of possible emotions a human being can have. Diction and syntax often dictate what the author's (or character's) attitude toward his subject is at the time. An example: "Charlie surveyed the classroom but it was really his mother ...
Eisegesis (/ ˌ aɪ s ɪ ˈ dʒ iː s ɪ s /) is the process of interpreting text in such a way as to introduce one's own presuppositions, agendas or biases. It is commonly referred to as reading into the text. [ 1 ]
The message has code, content, and treatment as its main factors, each of which can be analyzed based on its elements or based on its structure. Berlo understands the message as a physical product of the source, like a speech, a written letter, or a painting. He holds that the message has three main factors: the code, the content, and the ...