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It was launched in 1980 and continues to be one of IKEA's most popular and longstanding products. It comes in a standard two-seat size (which fits easily through standard house doorways) and can be fitted with a range of removable and interchangeable fabric covers. As well as standard cotton covers, IKEA sells 'exclusive' collections of covers ...
In August 2008, IKEA announced that it had created IKEA GreenTech, a €50 million venture capital fund. Located in Lund (a university town in Sweden), it will invest in 8–10 companies in the coming five years with focus on solar panels , alternative light sources, product materials, energy efficiency and water saving and purification.
The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
The material affords for a lightweight, corrosive-free bench, so it is a portable and economical option for indoor or outdoor settings. Cast iron: early outdoor benches were made of cast iron, Among the earliest in America were produced by the iron foundry Janes, Beebe & Co in the mid-19th century.
The cost to IKEA of the incident was estimated to be between $6 and $7 million. [7] In 1999, IKEA replaced the lacquer coating on the white bookcase with melamine foil. [1] In 2009 Bloomberg instigated a "Billy bookcase index", as an alternative to the Big Mac index, to compare relative price levels in different countries around the world. [8] [9]
The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA , which sells many items of furniture that require assembly .
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