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In 1929, it began using the brand name Magic Chef. The Magic Chef name was so successful as an oven and stove brand that American Stove Company changed its name to Magic Chef, Inc. in 1951. [2] [3] [4] The company remained well known for its gas stoves, but attempts to spread the brand to other household appliances were unsuccessful.
In 1968, Republic sold Gaffers and Sattler to Magic Chef for approximately $20 million. [ 4 ] [ 5 ] By the early 1970s, Businessweek referred to the business as "moneylosing." [ 6 ] By 1978, Gaffers and Sattler accounted for approximately one quarter of Magic Chef's total sales.
By 1956, Magic Chef had moved the entirety of its domestic gas range production to Franklin. [22] Ownership of the company changed hands twice during its time in Franklin, once in August 1957 to Food Giant Markets of Los Angeles, [23] and again in October 1958 to Dixie Products Inc., of Cleveland, Tennessee. [24]
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Rockwell International acquired the company in 1973, selling the appliance operations to Magic Chef, which was later sold to Maytag; in turn, Maytag was later acquired by Whirlpool. [5] [6] [7] The Milwaukee Admirals hockey team derives its name from Admiral appliances. In 1971, when the team was sold by its original owner to a group of ...
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