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Ultimately, Novak believes that Crystal Pepsi was a “breakthrough idea poorly executed.” He said that the idea came to him as a result of the booming water business at the time, which he ...
Brands chairman David C. Novak is credited with introducing the Crystal Pepsi concept. In a December 2007 interview, he reminisced: In a December 2007 interview, he reminisced: It was a tremendous learning experience.
Novak is credited with the invention of Crystal Pepsi, a clear cola introduced in 1992. While it did not succeed in the marketplace, Novak stated that he learned a valuable lesson from that failure; even though every project had naysayers that would tell him something could not be done, "sometimes the naysayers have a point." [7]
In an Influencers interview with Yahoo Finance Editor-in-Chief Andy Serwer, former Yum! Brands CEO David Novak discussed the infamous failure of Crystal Pepsi as well as how he bounced back as a ...
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In Dec., 2007 Novak was interviewed by Judann Pollack in Advertising Age. In the interview he says that Crystal Pepsi was his worst marketing mistake. He also says that Crystal Pepsi was ahead of it's time and that it could have been sucessful if managed properly. This is my first time to participate in Wikipedia so I'm not really sure how it ...
Pepsi might be bringing back Crystal Pepsi, a popular drink from the 1990s. The clear-colored beverage, which tasted like regular Pepsi, debuted in 1992 in a couple test markets and rolled out ...
After PepsiCo's introduction of Crystal Pepsi in mid-1992, Coca-Cola decided to follow suit with its own clear cola, Tab Clear, at the end of the year. [5]In late December 1992, Coca-Cola Co. president Doug Ivester told a gathering of New York reporters that Tab Clear was being positioned as part of the "mainstream of diet soft drinks" and was "not a new-age beverage". [6]