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The elaboration likelihood model (ELM) of persuasion [1] is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty and John Cacioppo in 1980. [ 2 ] The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change.
Whether the focus be on social psychology or cognitive psychology, there are many examples of dual process theories produced throughout the past. The following just show a glimpse into the variety that can be found. [citation needed] Peter Wason and Jonathan St B. T. Evans suggested dual process theory in 1974. [4]
A commonly cited example of vertical décalage "can be observed between the constitution of practical or sensorimotor space and that of representative space "[6] For example, at the age of 2, a child can navigate around a familiar environment, such as their home. It is not until years later that they can represent this knowledge symbolically by ...
The classical theory of categorization, is a term used in cognitive linguistics to denote the approach to categorization that appears in Plato and Aristotle and that has been highly influential and dominant in Western culture, particularly in philosophy, linguistics and psychology.
The elaboration likelihood model is similar in concept to and shares many ideas with other dual processing models, such as the heuristic-systematic model of information processing. [27] In the elaboration likelihood model, cognitive processing is the central route and affective/emotion processing is often associated with the peripheral route. [28]
Divergent thinking is a thought process used to generate creative ideas by exploring many possible solutions. It typically occurs in a spontaneous, free-flowing, "non-linear" manner, such that many ideas are generated in an emergent cognitive fashion.
Elaborative encoding is a mnemonic system that uses some form of elaboration, such as an emotional cue, to assist in the retention of memories and knowledge. [1] In this system one attaches an additional piece of information to a memory task which makes it easier to recall.
A lack of precision in the Parallel Process Model and empirical inconsistencies in the Protection Motivation Theory were also noted by Witte as reasons for formulating an extended parallel process model. Two main components of large-scale public messaging that induce behavioural change are fear appeals and fear appraisals.