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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
Gravity Payments is a credit card processing and financial services company. It was founded in 2004 by Dan Price. The company is headquartered in the Ballard neighborhood of Seattle, Washington and employs 240 people. [1] As of November 2021, Dan Price is the only shareholder and the only member of the board of directors. [2]
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