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Politicians employ euphemisms, [11] and study how to use them effectively: which words to use or avoid using to gain political advantage or disparage an opponent. . Speechwriter and journalist Richard Heller gives the example that it is common for a politician to advocate "investment in public services," because it has a more favorable connotation than "publ
A connotation is a commonly understood cultural or emotional association that any given word or phrase carries, in addition to its explicit or literal meaning, which is its denotation. A connotation is frequently described as either positive or negative, with regard to its pleasing or displeasing emotional connection. [ 1 ]
While firm, obstinate, and pig-headed are all synonymous with stubbornness, the emotive connotations of these words are different. Firm carries a positive connotation, obstinate carries a neutral (or slightly negative) connotation, and pig-headed fool carries a negative connotation. Thus, most individuals have a positive reaction toward the ...
Elon Musk has been ripped for demanding people share more “positive, beautiful or informative” content on social media platform X. The billionaire has been branded a “hypocrite” for the ...
If a word with a strong negative semantic prosody (e.g. onslaught) co-occurs with a positive word (e.g. hospitality) instead of an expected negative word (e.g. an onslaught of hospitality), a range of effects are possible as a result of such a collocational clash: [5] irony, expression of a subtle hidden meaning, often negative evaluation,
The thumbs-up signal has a generally positive connotation in English-speaking countries. However, its perceived meaning varies significantly from culture to culture. [15] In Tibet, the thumbs-up gesture is a traditional way of begging for mercy. [16] The sign has been said to have a pejorative meaning in Iran. [17]
Pride in ones own ethnicity or ones own culture seems to universally have positive connotations, [dubious – discuss] [32] though like earlier discussions on pride, when pride tips into hubris, people have been known to commit atrocities. [33] Types of pride across the world seem to have a broad variety.
Non-English cognates of propaganda as well as some similar non-English terms retain neutral or positive connotations. For example, in official party discourse, xuanchuan is treated as a more neutral or positive term, though it can be used pejoratively through protest or other informal settings within China. [6] [7]: 4–6