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Pepsodent was a very popular brand before the mid-1950s, but its makers were slow to add fluoride to its formula to counter the rise of other highly promoted brands such as Crest and Gleem toothpaste by Procter & Gamble, and Colgate's eponymous product; sales of Pepsodent subsequently plummeted. Today Pepsodent is a "value brand" marketed ...
Parodontax: is a brand name of toothpaste and mouthwash currently owned by GlaxoSmithKline and was developed in 1937 in Germany. [citation needed] Peak toothpaste; a brand of toothpaste featuring baking soda produced by Colgate-Palmolive, circa 1973–1977. [35] Pepsodent: a brand of toothpaste with a minty flavour derived from sassafras.
In the 1950s, Bristol-Myers saturated women's periodicals with a broad-based monthly ad placement campaign for Ipana. Magazines such as Better Homes and Gardens, True Stories, and McCall's were targeted to cover the broad range of women's interests; however, the campaign all but ignored men's magazines, and this weakened the brand by leaving the perception that Ipana was a product for women ...
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Olay personal and beauty products; Oral-B oral hygiene products; Pampers & Pampers Kandoo and Luvs disposable diapers and moist towelettes. The 2014 Financial Report lists Pampers as Procter & Gamble's largest brand. [5] Pantene haircare products; SK-II beauty products; Tide laundry detergents and products; Vicks cough and cold products
Close-Up toothpaste is also available in the Philippines, Pakistan, Peru, Argentina, Vietnam, Sri Lanka, India, Iran, Brazil, Russia, Nigeria, Indonesia, Bangladesh and Egypt. It is one of the top brands in terms of sales in India. [6] The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns. [7]
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