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  2. Reverse-contrast typefaces - Wikipedia

    en.wikipedia.org/wiki/Reverse-contrast_typefaces

    French Clarendon designs were often created in wood type, used for large-print letters on posters. They are often associated with "wild-west" printing and seen on circus posters and wanted notices in western movies, although the style was really used in many parts of the world during this period. The style is sometimes called "circus letter".

  3. Type design - Wikipedia

    en.wikipedia.org/wiki/Type_design

    Type design is the art and process of designing typefaces. This involves drawing each letterform using a consistent style. The basic concepts and design variables are described below.

  4. International Typographic Style - Wikipedia

    en.wikipedia.org/wiki/International_Typographic...

    A 1959 poster for the Gewerbemuseum Basel. The International Typographic Style is a systemic approach to graphic design that emerged during the 1930s–1950s but continued to develop internationally.

  5. Swiss Style (design) - Wikipedia

    en.wikipedia.org/wiki/Swiss_Style_(design)

    Armin Hofmann, Poster for Kunsthalle Basel, 1959. Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.

  6. Typography - Wikipedia

    en.wikipedia.org/wiki/Typography

    The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers.

  7. History of Western typography - Wikipedia

    en.wikipedia.org/wiki/History_of_Western_typography

    Typography, type-founding, and typeface design began as closely related crafts in mid-15th-century Europe with the introduction of movable type printing at the junction of the medieval era and the Renaissance. Handwritten letterforms of the mid-15th century calligraphy were the natural models for letterforms in systematized typography. [1]

  8. Grid (graphic design) - Wikipedia

    en.wikipedia.org/wiki/Grid_(graphic_design)

    The result was the modern typographic grid that became associated with the International Typographic Style. The seminal work on the subject, Grid systems in graphic design by Müller-Brockmann, helped propagate the use of the grid, first in Europe, and later in North America.

  9. Cassandre - Wikipedia

    en.wikipedia.org/wiki/Cassandre

    In addition, he taught graphic design at the École des Arts Décoratifs and then at the École d'Art Graphique. With typography an important part of poster design, the company created several new typeface styles. Cassandre developed Bifur in 1929, the sans serif Acier Noir in 1935, and in 1937 an all-purpose font called Peignot.

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