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"I Heard It Through the Grapevine" is a song written by Norman Whitfield and Barrett Strong for Motown Records in 1966. [2] The first recording of the song to be released was produced by Whitfield for Gladys Knight & the Pips and released as a single in September 1967.
Together, they wrote some of the most successful and critically acclaimed soul songs ever to be released by Motown, including "I Heard It Through the Grapevine" by both Marvin Gaye and Gladys Knight & the Pips; "War" by Edwin Starr; "Wherever I Lay My Hat (That's My Home)" by Marvin Gaye; "Smiling Faces Sometimes" by the Undisputed Truth; and ...
"Everybody Needs Love", which peaked at number 39 on the Billboard Hot 100, was Knight & the Pips first major Motown hit, but "Grapevine", which peaked at number 2, was a major success for the group and Motown. Selling over 2.5 million copies, "I Heard It Through the Grapevine" became Motown's best-selling single to that point. [3]
The concept was created by advertising firm Foote, Cone & Belding (FCB) for a 1986 Sun-Maid commercial on behalf of the California Raisin Advisory Board when one of the writers, Seth Werner (at the time with FCB in San Francisco) came up with an idea for the new raisin commercial, saying, "We have tried everything but dancing raisins singing 'I Heard It Through the Grapevine'" (the 1968 song ...
The Gladys Knight & the Pips' version was the best-selling Motown single so far, but it was surpassed a year later by Gaye's version. In 1969, Whitfield won three BMI Awards for the songs "I Heard It Through the Grapevine," "I Wish It Would Rain," and "You're My Everything." [7]
Knight in 1974. Gladys Knight & the Pips joined the Motown Records roster in 1966 (with only three hits to their credit - "Every Beat of My Heart", "Giving Up" and "Letter Full of Tears"), [16] and, although initially regarded as a second-string act by the label, scored several major hit singles, including "I Heard It Through the Grapevine" (#1 in 1967) (released later by Marvin Gaye), "The ...
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