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In his book, Moss cites examples from Kraft, Coca-Cola, Lunchables, Frito-Lay, Nestlé, Oreos, Capri Sun, and many more companies, where scientists calculate the combination of sugar, fat and salt ("bliss point") for convenience food that is guaranteed to have an optimal appeal for the customer.
Salt Sugar Fat: How the Food Giants Hooked Us, Random House (2013) ISBN 978-0812982190, ISBN 0812982193 [7] The Extraordinary Science of Addictive Junk Food, The New York Times Magazine (February 20, 2013) [8] Palace Coup: The Inside Story of Harry and Leona Helmsley, Doubleday (1989) ISBN 9780385249737, ISBN 038524973X [4]
The human body needs salt for balancing fluids, sugar for energy, and fat for composing the brain. [4] Besides the physical and taste need for sugar, salt, and fat, foods that contain high amounts of these ingredients are typically visually appealing.
Salt Fat Acid Heat is an American cooking documentary television series starring Samin Nosrat. Based on her 2017 book of the same name, the four-part series premiered on Netflix on October 11, 2018. The show and book's title comes from Nosrat's proposed four elements of successful cooking: salt, fat, acid, and heat. [1]
Salt Fat Acid Heat: Mastering the Elements of Good Cooking is a 2017 cookbook written by American chef Samin Nosrat and illustrated by Wendy MacNaughton. The book was designed by Alvaro Villanueva. [1] It inspired the 2018 American four-part cooking docu-series Salt Fat Acid Heat.
Salt Sugar Fat: How the Food Giants Hooked Us; Science and Hypothesis; Science Friction (book) The Science of Desire; The Science of Star Wars (book) A Scientist at the Seashore; The Search for the Giant Squid; Seeds of Change (non-fiction book) The Selfish Gene; Serendipity: Accidental Discoveries in Science; The Sexual Brain; A Short History ...
Hyperpalatable food (HPF) combines high levels of fat, sugar, sodium, and/or carbohydrates to trigger the brain's reward system, encouraging excessive eating. [1] The concept of hyperpalatability is foundational to ultra-processed foods , which are usually engineered to have enjoyable qualities of sweetness, saltiness, or richness. [ 2 ]
"In a new book, Waistland, Deirdre Barrett points out that KFC or McDonald's would be happy to sell us tofu burgers and carrot strips, but our inner hunter-gatherer wants fat, and sugar, and salt - cravings that made sense for almost all of human existence, just accepting those past few thousand years.
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