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A typical washlet in Japan Control panel of a modern Japanese washlet with bilingual text Washlet in action in Tokyo A yet-to-be-installed Washlet, TCF8WW88 model. Washlet (Japanese: ウォシュレット, Hepburn: Woshuretto) is a Japanese line of cleansing toilet seats manufactured and sold by the company Toto.
The TCF8WW88 model of the Toto Washlet, the high-end variant within the Washlet series of electronic automatic bidets manufactured by Toto in Japan, with features such as UV sterilisation and toilet bowl pre-misting. This bidet was purchased from Bic Camera Shinjuku. Date: 31 May 2023: Source: Own work: Author: Benlisquare
The largest producer in this category is Toto, with 65% of the market share, while the second largest is Inax at 25%. [11] [13] The main market for washlets is still in Japan, and Toto reports that overseas sales account for just 5% of its revenue. [11] The primary foreign market is China, where Toto sells over one million washlets each year.
TOTO was founded in 1917. The company is based in Kitakyushu, Japan, and owns production facilities in nine countries. [2] [3] Toto acquired the German toilet manufacturer Pagette in 2009 and has been supplying the European market through this company since it first appeared at the 2009 International Sanitary and Heating Fair.
In 1980, TOTO introduced the Washlet G, which debuted with three functions: rear cleansing, dryer, and a heated seat. [7] In 1982, the first Washlet television commercial aired, featuring the singer Jun Togawa telling viewers that 'even though it's a bottom, it wants to be washed too'. In another ad, she was shown standing on a fake buttock ...
Although in Japan it is believed that the squat toilet is traditional, the trend in Japan is to move away from squat toilets: According to Toto, one of Japan's major toilet manufacturers, the production of Western-style toilets increased rapidly since 1976. [21] In 2015, only 1% of all toilets produced by this company were squat toilets. [21]
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