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Daniel Chandler defines the term as "a signifier with a vague, highly variable, unspecifiable or non-existent signified". [4] The concept of floating signifiers originates with Claude Lévi-Strauss, who identified cultural ideas like mana as "represent[ing] an undetermined quantity of signification, in itself void of meaning and thus apt to receive any meaning".
[T]he multitude of 'floating signifiers' […] is structured into a unified field through the intervention of a certain 'nodal point' (Lacanian point de capiton) which 'quilts' them [to] […] the 'rigid designator', which totalizes an ideology by bringing to a halt the metonymic sliding of its signified […] it is a signifier without the ...
An 'empty' or 'floating signifier' is variously defined as a signifier with a vague, highly variable, unspecifiable or non-existent signified. Such signifiers mean different things to different people: they may stand for many or even any signifieds; they may mean whatever their interpreters want them to mean. [27]
identify distinctive signifiers, define their significance, and; divide material into paradigmatic classes and identify the codes to which the signifiers belong (Roland Barthes). The initial assumption is that the communication to be analysed represents both a cognitive use of the sign system and a statement that refers to the values of the ...
Within the broad framework of syntactic and semantic codes, the addresser will select signifiers that, in the particular context, will best represent his or her values and purposes. But the medium of communication is not necessarily neutral and the ability of the addressee to accurately decode the message may be affected by a number of factors.
Shay Sayre has also looked at perfume advertising images and the visual rhetoric in Hungary's first free election television advertisements using semiotic analysis. Also using semiotics , Arthur Asa Berger has deconstructed the meaning of the "1984" commercial as well as programs such as Cheers and films such as Murder on the Orient Express.
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This will be achieved by including metalingual contextual clues, e.g. the nature of the medium, the modality of the medium, the style, e.g. academic, literary, genre fiction, etc., and references to, or invocations of, other codes, e.g. a reader may initially interpret a set of signifiers as a literal representation, but clues may indicate a ...