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A boycott on Bud Light, the top beer brand in the United States, [1] began in April 2023. The boycott began in response to a social media promotion the company conducted with actress and TikTok personality Dylan Mulvaney, a transgender woman. [2][3] On April 1, 2023, as part of a larger campaign to address Bud Light's decline in sales and ...
The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.
Bud Light beer boycott may now have a price tag, as AB InBev notches a $1.4bn drop in U.S. sales following transgender influencer row. ... Stella Artois and Bud Light beers, faced a tough 2023 as ...
It’s hardly a blip. A quick look at the Anheuser-Busch stock chart shows the company at its one-year high of $66.57 on April 3, 2023. By April 12, the price dropped to $63.38. However, the ...
What started out as a Bud Light beer plug with transgender influencer Dylan Mulvaney back in April has become a tsunami of backlash and boycotts rocking brands like Anheuser-Busch, Target, Kohl's ...
December 20, 2023 at 12:58 PM. Anheuser-Busch InBev (BUD) won't be able to kick this can down the road. While external battles have been brewing all year, Bud Light's parent company is now facing ...
Bud Light sales have tanked over the last two months as beer drinkers boycott the brand following an advertising campaign with transgender influencer Dylan Mulvaney.
On Thursday, Bud Light parent company Anheuser-Busch InBev posted better-than-expected Q1 results a year after an advertising campaign kicked off a boycott starting April 2023.