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Cold calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call. [ 1 ] [ 2 ] It is an attempt to convince potential customers to purchase the salesperson's product or service.
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The Bankers Life and Casualty Company was established in 1932 as a mutual life insurance company in Chicago, Illinois. [6] In contrast to most other life insurance companies, whose costs included salaries for accountants, sales agents, officers, and actuaries, Bankers Life minimized its overhead as a means of undercutting the monthly insurance premiums of its competitors.
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Cold contact may refer to: Cold contact (marketing), a sales strategy also known as cold calling; Cold contact (switch), a particular switch or relay contact;
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