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This bestselling Apple MacBook Air is down to its Black Friday price — save $200. Yahoo Staff Writer. Updated April 21, 2023 at 11:30 AM. Looking for a new laptop? Been pondering a PC-to-Mac switch?
As part of the Mac transition to Intel processors, Apple released a 13-inch laptop simply named "MacBook", as a successor to the PowerPC-based iBook series of laptops. . During its existence, it was the most affordable Mac, serving as the entry-level laptop that was less expensive than the rest of the Mac laptop lineup (the MacBook Pro portable workstation, and later the MacBook Air ultra-port
Steve Jobs introduced the MacBook Air during Apple’s keynote address at the 2008 Macworld conference on January 15, 2008. [4] The first MacBook Air was a 13.3-inch model, initially promoted as the world's thinnest notebook at 1.9 cm (0.75 in) (a previous record holder, 2005's Toshiba Portege R200, was 1.98 cm (0.78 in) high).
Apple took a new "multiple exclusives" approach regarding the press, giving "over one hundred interviews to journalists that lasted over six hours apiece", and introduced a new "Test Drive a Macintosh" campaign. [165] [166] Apple's brand, which established a "heartfelt connection with consumers", is cited as one of the keys to the Mac's success ...
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