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In 1972, Ralph Lauren marketed a tennis shirt as a "polo shirt" as a prominent part of his original line Polo, thereby helping further its already widespread popularity. [15] While not specifically designed for use by polo players, Lauren's shirt imitated what by that time had become the normal attire for polo players.
A Polo Ralph Lauren store on the Magnificent Mile in Chicago. Ralph Lauren opened his first flagship in the Rhinelander mansion, on Madison Avenue and 72nd Street in New York City in 1986. Lauren re-created the building's original opulence with a young design consultant named Naomi Leff, with whom he had previously worked on Ralph Lauren Home. [29]
Polo Ralph Lauren: Men's Polo, Ralph Lauren's first complete line of sportswear and tailored clothing, was launched in 1967. In 2014, Women's Polo was launched. [35] While originally focused on clothing centered around the sport of polo, the brand evolved into Ralph Lauren's top-selling and highest-produced complete line of clothing, which is ...
Brooks Brothers later sued Polo Ralph Lauren to retain its rights to the original polo button-down collar shirt. Brooks Brothers was acquired by the British firm Marks & Spencer in 1988. In the mid 1990s, the company's executives removed the signature Golden Fleece logo from the brand's cotton knit polo shirts, though it was later restored. [21]
Beyond clothing, the Polo Ralph Lauren campaign will also feature a film, A Portrait of the American Dream, and a commemorative yearbook available on March 28 and March 29, respectively.
"1967 - Already interested in promoting a lifestyle with his ties, Ralph Lauren names his line after a sport that embodies a world of discreet elegance and classic style: Polo." - Official Ralph Lauren history website: "1967" "1972 - Polo’s original mesh shirt with the polo player logo is introduced in 24 colors.
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