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When we say that a brand has a positive brand-image, it means that the brand has established some strong, favorable and unique associations with the consumer's self-image [8] (e.g. iPods have a strong and explicit image of being trendy, fashionable and high-tech, a combination of brand image that is unique and valued by young people). These ...
Visual sociology attempts to study visual images produced as part of culture. Art , photographs , film , video , fonts , advertisements , computer icons , landscape , architecture , machines , fashion , makeup , hair style , facial expressions , tattoos , and so on are parts of the complex visual communication system produced by members of ...
Sociotechnology (short for "social technology") is the study of processes on the intersection of society and technology. [1] Vojinović and Abbott define it as "the study of processes in which the social and the technical are indivisibly combined". [2]
Social design is the application of design methodologies in order to tackle complex human issues, placing the social issues as the priority. Historically social design has been mindful of the designer's role and responsibility in society, and of the use of design processes to bring about social change. [1]
At the point of its conception, the SCOT approach was partly motivated by the ideas of the strong programme in the sociology of science (Bloor 1973). In their seminal article, Pinch and Bijker refer to the Principle of Symmetry as the most influential tenet of the Sociology of Science, which should be applied in historical and sociological investigations of technology as well.
Among theorists working within contemporary culture, this field of study often overlaps with film studies, psychoanalytic theory, sex studies, queer theory, and the study of television; it can also include video game studies, comics, traditional artistic media, advertising, the Internet, and any other medium that has a crucial visual component.
The technology adoption lifecycle is a sociological model that describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups.
Perhaps the most developed contemporary critical theory of technology is contained in the works of Andrew Feenberg included in his book 'Transforming Technology' (2002). Values in Design asks how do we ensure a place for values (alongside technical standards such as speed, efficiency, and reliability) as criteria by which we judge the quality ...