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As mentioned above, the width of product mix is referred to as the total number of product lines that the company offers. A diversified product mix can target the maximum number of customers, however, such numbers of product lines requires much attention and focus as each product line targets different groups of consumers and involves individual strategy and management.
Determines the static and dynamic decomposition that is valid for all products of the product line. Also the collection of common rules guiding the design, realisation of the parts, and how they are combined to form products. Variability model Defines the variability of the product line. Design & implementation assets of reusable components
Product breakdown: Recursively divide the product into components and subcomponents. Systems engineering: Ensure that the product satisfies customer needs, cost requirements, and quality demands. Value engineering: Consider alternative designs and construction techniques to reduce cost/increase profit. Value analysis: Assess the cost/quality ...
Definition/Explanation/Concept Typical Marketing Decisions Product: A product refers to an item that satisfies the consumer's needs or wants. Products may be tangible (goods) or intangible (services, ideas, or experiences). Product design – features, quality; Product assortment – product range, product mix, product lines; Branding ...
The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix , but has been expanded and modified in line with the unique needs of the retail context.
To implement a product development strategy well, businesses should: [7] Invest in research and development to create products that address changing customer needs. Gathering customer feedback for designing products and services with their desired features. Collaborate with suppliers and distributors, to ensure a smooth and efficient supply chain.
Product managers are responsible for managing a company's product line on a day-to-day basis. As a result, product managers are critical in driving a company's growth, margins, and revenue. They are responsible for the business case, conceptualizing, planning, product development, product marketing, and delivering products to their target ...
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.