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Membership in United Way and use of the United Way brand is overseen by the United Way Worldwide umbrella organization. United Way Worldwide is not a top-down organization that has ownership of local United Ways. [9] Instead, each local United Way is run as independently and incorporated separately as a 501(c)(3) organization. [7]
A brand is more than just a logo or a name; it is the way people perceive your business. It is the feeling or idea that comes to mind when customers think about your product or service.
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In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.
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Cochran-Bleckley United Givers Fund - About Your United Givers Fund Explains that the agency, once affiliated with United Way, now serves the rural community of Cochran, Georgia, located in Bleckley County. The Cochran-Bleckley United Givers Fund, Inc. is a small town non-profit charity dedicated to improving the health and welfare of Bleckley ...