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Schwan's Consumer Brands markets frozen food products in grocery stores primarily in the Western Hemisphere. Schwan's Food Service markets and distributes frozen-food products to the food service industry. SFC Global Supply Chain is a manufacturing cooperative that coordinates the company's production processes and helps develop new products.
1950s: Swanson TV Dinners. Although TV dinners first came about in 1945 when Maxson Food Systems, Inc. manufactured them for military and civilian airplane passengers, they didn't become prominent ...
When Swanson's TV dinners launched in the 1950s, the product competed primarily with home-cooked food, and was developed with a relatively low price for the consumer. By the 1970s, the increasing number of two-income families and single working parents shifted competition to restaurant food, either eaten at the restaurant or ordered to take home.
Swanson's concept was not original. In 1944, William L. Maxson's frozen dinners were being served by the military and on airplanes. [20] Other prepackaged meals were also marketed before Swanson's TV Dinner. In 1948, plain frozen fruits and vegetables were joined by what were then called 'dinner plates' with a main course, potato, and vegetable.
The company was founded in 1998 as "Vlasic Foods International", acquiring the Swanson TV dinners, Open Pit, and Vlasic Pickles brands from the Campbell Soup Company. Between 2001 and 2007 the spinoff of former Campbell Soup Company branded food lines was owned by the Metropoulos Group which named it Pinnacle Foods. [2]
In recent years, Thomas' TV Dinner role was disputed by former Swanson and Campbell employees, frozen food industry officials, and Swanson family heirs, who said the product was created by the Swanson brothers, Clarke and Gilbert. [3] (M. Crawford Pollock, who was Swanson's in-house marketing chief at the time, was also said to have played a role.)
Frozen food brands [ edit ] The Birds Eye headquarters in Brighton, Monroe County, New York Eggo waffles with syrup A cooked Hot Pocket , sliced to show the filling A close-up of tater tots A Swanson "Hungry-Man Country Fried Chicken" TV dinner
POUR broth into shallow nonmetallic dish. Add chicken and turn to coat. Cover and refrigerate 30 min. Remove chicken from broth. GRILL or broil chicken 15 min. or until done, turning and brushing often with broth.
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