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Roda (Serbian Cyrillic: Рода, lit. 'Stork') is a chain of retail stores that began operating in 1994 by opening its first location in Kula . By developing a retail network of megamarkets, first in Vojvodina, and then throughout Serbia, Roda positioned itself as a store for large and family purchases.
Name Stores First store in Serbia Parent; BENU: 451 [53]: 2010: Phoenix Pharmahandel: Lilly: 234 [54]: 2006: Lilly drogerie DM: 132 [55]: 2004: DM: Jasmin: 27 [56 ...
Retail park City Opened Status Notes GLA m 2; BIG Novi Sad: Novi Sad: 2012: Opened [23]46,000 AVA Shopping Park: Belgrade: 2022: Opened [24]30,000 BIG Pančevo: Pančevo: 2011
[7] In October 2006, Mercator acquired 76% of Rodić M&B company for 116 million euros, becoming the major shareholder in Roda Supermarkets. The full ownership takeover of this company was completed in 2009. [8] In June 2013, the Croatian Agrokor Group initiated [9] the takeover of Mercator Group, [10] which was completed in June 2014.
The hypermarket format in Israel was not a success because retail chains abandoned hypermarkets and later converted them into smaller discount stores.
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The first IDEA store, then owned by Croatian Agrokor, was opened in 2005 in Belgrade.After Mercator-S and Idea merged in 2014, Idea became part of the Mercator Group, and since April 2021 it has been an integral part of the Fortenova Group retail.
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