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Walkers Snack Foods Limited, [1] trading as Walkers, is a British snack food manufacturer mainly operating in the UK and Ireland. The company is best known for manufacturing potato crisps and other snack foods. In 2013, it held 56% of the British crisp market. [10] Walkers was founded in 1948 in Leicester, England, by Henry Walker
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The product remained under the Smiths brand years after its fellow products Quavers and Monster Munch were moved to the Walkers brand. In January 2001, Walkers announced to relaunch Square, and would transition it from the Smiths brand to the Walkers brand. [4] The name of the crisps was changed to Squares shortly afterward. [5]
In June 2023, a "Wotsits Really Cheesy" flavour of Walkers Crisps was released for a limited time only. [22] In March 2024, the Flamin' Hot flavour for all Wotsits varieties was renamed to "Sweet and Spicy Flamin' Hot" to avoid confusion with Walkers' "Extra Flamin' Hot" brand, of which a new Wotsits Crunchy flavour was released for the range. [23]
In 1993, a Salt and Vinegar flavour was added to the range, and by this time, the packaging transitioned to the Walkers brand name. Walkers, owned by PepsiCo, purchased the Quavers brand in July 1995, when it became one of the Frito Lay International brand names. [2] In 1996, a Tangy Tomato flavour was added to the range.
Tyrrells was founded in Leominster, Herefordshire, in 2002 by farmer and entrepreneur William Chase. [1] Within several years of its creation, Tyrrells expanded its market into Europe and later into the U.S. Tyrrells has received numerous awards for the taste and quality of its crisps, both in England, as well as internationally.
Wheat Crunchies was acquired by Rowntree Mackintosh in 1982 with their purchase of a 90% stake in Riley's Potato Crisps. [1] In February 1992, Sooner Snacks was bought from Borden Inc. by Dalgety plc, with the company being absorbed into Golden Wonder. [2] [3] In 1995, Golden Wonder underwent a management buyout costing £54.6 million.
In 2017, Seabrook Crisps employed about 150 people, and was 75% owned by LDC (Lloyds Development Capital) and 25% by the management team: Jonathan Shuttleworth (CEO), Daniel Woodwards (COO), Jon Wood (commercial director) and Paul Monk (chairman). The company turnover in 2017 was approximately £28 million per annum.