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The product remained under the Smiths brand years after its fellow products Quavers and Monster Munch were moved to the Walkers brand. In January 2001, Walkers announced to relaunch Square, and would transition it from the Smiths brand to the Walkers brand. [4] The name of the crisps was changed to Squares shortly afterward. [5]
Walkers Snack Foods Limited, [1] trading as Walkers, is a British snack food manufacturer mainly operating in the UK and Ireland. The company is best known for manufacturing potato crisps and other snack foods. In 2013, it held 56% of the British crisp market. [10] Walkers was founded in 1948 in Leicester, England, by Henry Walker
In 1993, a Salt and Vinegar flavour was added to the range, and by this time, the packaging transitioned to the Walkers brand name. Walkers, owned by PepsiCo, purchased the Quavers brand in July 1995, when it became one of the Frito Lay International brand names. [2] In 1996, a Tangy Tomato flavour was added to the range.
In June 2023, a "Wotsits Really Cheesy" flavour of Walkers Crisps was released for a limited time only. [22] In March 2024, the Flamin' Hot flavour for all Wotsits varieties was renamed to "Sweet and Spicy Flamin' Hot" to avoid confusion with Walkers' "Extra Flamin' Hot" brand, of which a new Wotsits Crunchy flavour was released for the range. [23]
The company was named after the Golden Wonder potato, which Alexander believed to be the best for making crisps. [2] In 1952, the company moved to a purpose-built factory in Sighthill. The company was bought by Imperial Tobacco in 1961. [3] By early 1960s, it was manufacturing crisps at three further sites, at Broxburn, Widnes and Corby. [2]
In the United Kingdom, Walkers makes crisps with popular flavours as Prawn Cocktail, Beef and Onion, Roast Chicken, Smoky Bacon, Worcester Sauce, Pickled Onion, and Tomato Ketchup, [57] [58] and exotic flavors Thai sweet chili, roast pork and creamy mustard sauce, chicken with Italian herbs, Spicy Sriracha, BBQ Pulled Pork, sea salt and cider ...
In 1986, Samworth Brothers purchased Leicester-based Walker & Son Ltd. Having sold their Walkers crisps business in 1971 to US-based Standard Brands, their pie-making business was now the largest distributor of Melton Mowbray pork pies. This business was added to in 1992 after the purchase of the fire-destroyed Melton Mowbray based pie maker ...
Walker's Shortbread Ltd. (formerly Walkers) is a Scottish manufacturer of shortbread, biscuits, cookies, and crackers. The shortbread is baked in the Moray village of Aberlour, following a recipe developed by Joseph Walker in 1898. The company is one of Scotland's biggest exporters of food, [2] [3] and employs over 1,200 people. [4]