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Cross-selling is a sales technique involving the selling of an additional product or service to an existing customer. In practice, businesses define cross-selling in ...
Cross merchandising is the retail practice of marketing or displaying products from different categories together, in order to generate additional revenue for the store, sometimes also known as add-on sales, incremental purchase or secondary product placement. Its main objective is to link different products that complement each other or can ...
Direct selling is a business model that involves a party buying products from a parent organization and selling them directly to customers. It can take the form of either single-level marketing (in which a direct seller makes money purely from sales) and multi-level marketing (in which the direct seller may earn money from both direct sales to customers and by sponsoring new direct sellers and ...
A model of imperfect competition in the short-run. Non-price competition is a marketing strategy "in which one firm tries to distinguish its product or service from competing products on the basis of attributes like design and workmanship". [1]
A downside to cross-selling can be seen as the same as that of upselling. This main drawback is known as "over-touching" the customer which in simpler terms means, giving too many cross-selling options can result in the customer ignoring the efforts given and can desensitize the customer to future cross-selling offers. [6]
The Consumer Protection (Distance Selling) Regulations 2000, SI 2000/2334, implemented [Note 1] European Directive 97/7/EC as UK law. [Note 2] They applied to contracts "concluded between a supplier and a consumer under an organised distance sales or services provision scheme run by the supplier who, for the purposes of the contract, makes use of one or more means of distance communication" up ...
Solution selling is a type and style of sales and selling methodology. Solution selling has a salesperson or sales team use a sales process that is a problem-led (rather than product-led) approach to determine if and how a change in a product could bring specific improvements that are desired by the customer. The term "solution" implies that ...
In 2016, in a span of 3-day period, Instagram has identified 20,892 fake accounts selling counterfeit goods, collectively responsible for 14.5 million posts, 146,958 new images and gaining 687,817 new followers, with Chanel (13.90%), Prada (9.69%) and Louis Vuitton (8.51%) being the top affected brands according to a study from The Washington Post.