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  2. Diffusion of innovations - Wikipedia

    en.wikipedia.org/wiki/Diffusion_of_innovations

    Element Definition Innovation Innovation is a broad category, relative to the current knowledge of the analyzed unit. Any idea, practice, or object that is perceived as new by an individual or other unit of adoption could be considered an innovation available for study.

  3. Chain-linked model - Wikipedia

    en.wikipedia.org/wiki/Chain-linked_model

    The chain-linked model or Kline model of innovation was introduced by mechanical engineer Stephen J. Kline in 1985, [1] and further described by Kline and economist Nathan Rosenberg in 1986. [2] The chain-linked model is an attempt to describe complexities in the innovation process. The model is regarded as Kline's most significant contribution.

  4. Marketing Theory - Wikipedia

    en.wikipedia.org/wiki/Marketing_Theory

    Marketing Theory is a quarterly peer-reviewed academic journal covering the field of marketing. The editors-in-chief are Andreas Chatzidakis (Royal Holloway University of London), Finola Kerrigan (Birmingham Business School) and Rohit Varman (Birmingham Business School). It was established in 2001 and is published by SAGE Publications.

  5. Supply chain - Wikipedia

    en.wikipedia.org/wiki/Supply_chain

    An earlier interim report on food prices (published in December 2008) had already raised concerns about the food supply chain. [51] Arising out of the two reports, the Commission established a "European Food Prices Monitoring Tool", an initiative developed by Eurostat and intended to "increase transparency in the food supply chain". [52]

  6. Supply chain management - Wikipedia

    en.wikipedia.org/wiki/Supply_chain_management

    A supply chain is the network of all the individuals, organizations, resources, activities and technology involved in the creation and sale of a product. A supply chain encompasses everything from the delivery of source materials from the supplier to the manufacturer through to its eventual delivery to the end user.

  7. Short food supply chains - Wikipedia

    en.wikipedia.org/wiki/Short_food_supply_chains

    Short Food Supply Chains and Local Food Systems in the EU. A State of Play of their Socio-Economic Characteristics. a publication of the Joint Research Centre of the European Commission; Short Food Supply Chains as drivers of sustainable development. Evidence Document. This document is the result of a joint collaboration among practitioners ...

  8. Why Inogen Inc (NASDAQ:INGN) Could Be A Buy - AOL

    www.aol.com/news/why-inogen-inc-nasdaq-ingn...

    Inogen Inc (NASDAQ:INGN), a medical equipment company based in United States, received a lot of attention from a substantial price increase on the NasdaqGS over the last few months. AsRead More...

  9. Macromarketing - Wikipedia

    en.wikipedia.org/wiki/Macromarketing

    Macromarketing is an interdisciplinary field that studies marketing as a provisioning technology of society. It focuses on marketing-society interactions including such topics as marketing systems, aggregate consumer behavior, market regulation, social responsibility, justice and ethics in markets, and sustainable marketing.