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Global advertising or international advertising consists of collecting, processing, analyzing and interpreting information. There are two main purposes of international advertising research: (1) to assist business executives to make profitable international advertising decisions for their specific products and services and (2) to contribute to general knowledge of international advertising ...
Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally, and internationally. [3] [4] International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders. [5]
Advertising is the paid presentation and promotion of ideas, goods, or services by an identified sponsor in a mass medium. Examples include print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, mobile apps, motion pictures, web pages, banner ads, and emails.
International communication is 'a topic field rather than a discipline field' and international communication studies is a mode of 'organizing inquiry'. [23] John D. H. Downing proposed ten categories within which international communication should be conducted theories of international communication; core international communication processes
Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination. [1] Marketing communication channels focus on how businesses communicate a message to their desired market, or the market in general.
While the term "glocalization" is one that developed later in the 20th century, the idea behind it is closely related to the economic and marketing term known as micromarketing – by definition, the "tailoring and advertising of goods and services on a global or near-global basis to increasingly differentiated local and particular markets."
Selected marketing scholars have defined advertising in the following terms: "any non-personal communication that is paid for by an identified sponsor, and involves either mass communication viz newspapers, magazines, radio, television, and other media (e.g., billboards, bus stop signage) or direct to-consumer communication via direct mail".
The International Business Communication Standards (IBCS) are practical proposals for designing business communication, available for free use under a Creative Commons license (CC BY-SA). IBCS are used to optimize reports, presentations, and dashboards in terms of their conceptual design, visual perception, and semantic notation.