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  2. Business letter - Wikipedia

    en.wikipedia.org/wiki/Business_letter

    Business letters can have many types of content, for example to request direct information or action from another party, to order supplies from a supplier, to point out a mistake by the letter's recipient, to reply directly to a request, to apologize for a wrong, or to convey goodwill. A business letter is sometimes useful because it produces a ...

  3. Business correspondence - Wikipedia

    en.wikipedia.org/wiki/Business_correspondence

    Business letters are the most formal method of communication following specific formats. They are addressed to a particular person or organization. A good business letter follows the seven C's of communication. The different types of business letters used based on their context are as follows, Letters of inquiry; Letters of claim/complaints

  4. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    The mission of an advertisement is to attract a reader, so that he will look at the advertisement and start to read it; then to interest him, so that he will continue to read it; then to convince him, so that when he has read it he will believe it. If an advertisement contains these three qualities of success, it is a successful advertisement. [22]

  5. Copywriting - Wikipedia

    en.wikipedia.org/wiki/Copywriting

    Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

  6. Sales letter - Wikipedia

    en.wikipedia.org/wiki/Sales_letter

    A sales letter is often, but not exclusively, the last stage of the sales process before the customer places an order, and is designed to ensure that the prospect is committed to becoming a customer. Since the advent of the internet, the sales letter has become an integral part of internet marketing , and typically takes the form of an email or ...

  7. Letter of intent - Wikipedia

    en.wikipedia.org/wiki/Letter_of_intent

    These letters often act as a pivotal decider for admission committees looking to understand an applicant's academic and professional goals, and their fit within the program. The document, akin to a cover letter for job applications, a statement of purpose, or an application essay, typically outlines an applicant's academic journey, their ...

  8. Cover letter - Wikipedia

    en.wikipedia.org/wiki/Cover_letter

    Cover letters are used in connection with many business documents such as loan applications (mortgage loan), contract drafts and proposals, and executed documents. While the resume outlines the professional journey, a cover letter allows the applicant convey their personality, passion, and potential contributions to the prospective employer.

  9. List of style guides - Wikipedia

    en.wikipedia.org/wiki/List_of_style_guides

    A style guide, or style manual, is a set of standards for the writing and design of documents, either for general use or for a specific publication, organization or field. The implementation of a style guide provides uniformity in style and formatting within a document and across multiple documents.

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