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Double jeopardy (marketing) Double loop marketing; Emotional branding; Engagement (marketing) Facelift (product) Fallacy of quoting out of context; Fine print; Flighting (advertising) Growth Hacking; Heavy-up; Inseparability; Intangibility; Integrated marketing communications; Low-end market; Marketing communications; Marketing experimentation ...
Course Hero was founded by Andrew Grauer at Cornell University in 2006 for college students to share lectures, class notes, exams and assignments. [4] In November 2014, the company raised $15 million in Series A Funding, with investors that included GSV Capital and IDG Capital. Seed investors SV Angel and Maveron also participated. [5]
Marketers typically begin planning with a detailed understanding of customer needs and wants. A need is something required for a healthy life (e.g. food, water, shelter, emotional bonding); A want is a desire, wish or aspiration; When needs or wants are backed by purchasing power, they have the potential to become demands.
In the same year, Chegg also acquired Cramster, a provider of online homework help, [29] and Notehall, an online marketplace for class notes. [ 30 ] In 2011, Chegg acquired Zinch , a scholarship search and networking service for high school students and college recruiters, and continues to offer the service, under the Chegg brand name. [ 31 ]
More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
Also acid ionization constant or acidity constant. A quantitative measure of the strength of an acid in solution expressed as an equilibrium constant for a chemical dissociation reaction in the context of acid-base reactions. It is often given as its base-10 cologarithm, p K a. acid–base extraction A chemical reaction in which chemical species are separated from other acids and bases. acid ...
The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive ...