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Fruit of the Loom is one of the largest manufacturers and marketers of underwear, printable T-shirts and fleece for the activewear industry, casualwear, women's jeanswear, and childrenswear. The company employs more than 32,400 people worldwide. [citation needed] The company is a vertically integrated manufacturer.
Russell Athletic is an American clothing manufacturer based in Bowling Green, Kentucky.Currently a subsidiary of global company Fruit of the Loom, Russell Athletic was the main brand of Russell Brands, LLC. until its acquisition in 2006.
The contract also stipulated that the company held the exclusive right to manufacture and market replicas of major league uniforms, T-shirts and shorts. This put the company in an advantageous position in relation to its main rival, Champion, Inc. , the supplier of uniforms to the NBA teams.
Fruit of the Loom: Website: bvd.com: BVD is a brand of men's underwear, which are commonly referred to as "BVDs". The brand was founded in 1876 and named after the ...
The company sold its 'Vanity Fair Intimates' lingerie business to Fruit of the Loom for US$350 million in cash on January 23, 2007. [11] Later that month, VF acquired Eagle Creek. Also in 2007, VF acquired Majestic Athletic on February 28, followed by a $885-million purchase of 7 for all Mankind and Lucy Activewear on July 26. [12]
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