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Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
In advertising, the term "copy" means the output of copywriters, who are employed to write material which encourages consumers to buy goods or services. In newspapers and magazines, body copy ( q.v. ) is the main article or text that writers are responsible for, in contrast with display copy , accompanying material such as headlines and ...
Copywriting – Copywriting is the act of writing the text for the purpose of advertising or other forms of marketing. The product, called copy , is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.
Many advertising campaigns and public information slogans use the technique to create a catchy, memorable way of displaying information. In marketing theory, American advertising and sales pioneer E. St. Elmo Lewis laid out his three chief copywriting principles, which he felt were crucial for effective advertising:
AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere.
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related to: advertising copywriting definition business plan free examples list