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  2. Becker–DeGroot–Marschak method - Wikipedia

    en.wikipedia.org/wiki/Becker–DeGroot–Marschak...

    The Becker–DeGroot–Marschak method (BDM), named after Gordon M. Becker, Morris H. DeGroot and Jacob Marschak for the 1964 Behavioral Science paper, "Measuring Utility by a Single-Response Sequential Method" is an incentive-compatible procedure used in experimental economics to measure willingness to pay (WTP).

  3. Willingness to pay - Wikipedia

    en.wikipedia.org/wiki/Willingness_to_pay

    According to the constructed preference view, consumer willingness to pay is a context-sensitive construct; that is, a consumer's WTP for a product depends on the concrete decision context. For example, consumers tend to be willing to pay more for a soft drink in a luxury hotel resort in comparison to a beach bar or a local retail store.

  4. Willingness to accept - Wikipedia

    en.wikipedia.org/wiki/Willingness_to_accept

    In contrast, the willingness to pay is defined by u ( w 0 − W T P , 0 ) = u ( w 0 , 1 ) . {\displaystyle u(w_{0}-WTP,0)=u(w_{0},1).} That is, the willingness to pay to avoid the adverse change equates the post-change utility, diminished by the presence of the adverse change (on the right side), with utility without the adverse change but with ...

  5. Embedding effect - Wikipedia

    en.wikipedia.org/wiki/Embedding_effect

    The embedding effect is an issue in environmental economics and other branches of economics where researchers wish to identify the value of a specific public good using a contingent valuation or willingness-to-pay (WTP) approach. The problem arises because public goods belong to society as a whole, and are generally not traded in the market.

  6. Endowment effect - Wikipedia

    en.wikipedia.org/wiki/Endowment_effect

    They go on to suggest that the endowment effect, when considered as a facet of loss-aversion, would thus violate the Coase theorem, and was described as inconsistent with standard economic theory which asserts that a person's willingness to pay (WTP) for a good should be equal to their willingness to accept (WTA) compensation to be deprived of ...

  7. Value of life - Wikipedia

    en.wikipedia.org/wiki/Value_of_life

    The value of statistical life (VSL) in Singapore was estimated in 2007 via a contingent valuation survey that elicits willingness-to-pay (WTP) for mortality risk reductions, which interviewed 801 Singaporeans and Singapore Permanent Residents aged 40 and above, entailing a value of statistical life of approximately S$850,000 to S$2.05 million ...

  8. Mental accounting - Wikipedia

    en.wikipedia.org/wiki/Mental_accounting

    An example of mental accounting is people's willingness to pay more for goods when using credit cards than if they are paying with cash. [1] This phenomenon is referred to as payment decoupling. Mental accounting (or psychological accounting ) is a model of consumer behaviour developed by Richard Thaler that attempts to describe the process ...

  9. Free-rider problem - Wikipedia

    en.wikipedia.org/wiki/Free-rider_problem

    This demonstrates [disputed – discuss] that the free-rider problem is generated by individuals' willingness to let others pay when they themselves can receive the benefit at zero cost. [10] This is reinforced by the economic theory of rational choice , stating that humans make choices which they infer will provide them with the greatest benefit.