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Amidst the ensuing controversy, critics blamed Bud Light's new vice president of marketing, Alissa Heinerscheid, as responsible for the brand's move. Heinerscheid, who became a vice president at the company in July 2022, stated that her goal was to evolve the Bud Light advertising to make it more inclusive, [ 20 ] and to move it away from its ...
Bud Light marketing VP Alissa Heinerscheid, who said the brand was “fratty” and “out of touch” and devised the much-criticized Dylan Mulvaney partnership, is taking a leave of absence.
Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer.
Parent company Anheuser-Busch reshuffled the executives overseeing Bud Light, with Allen taking over for Alissa Heinerscheid, Bud Light’s former vice president of marketing, who was placed on ...
Anheuser-Busch, the maker of Bud Light, confirmed this week is laying off hundreds of positions across its U.S. corporate staff. In a statement to The Associated Press, the beer maker said the ...
In the second quarter, US revenue dropped 10.5%, driven lower by the poor volume performance of Bud Light. But that didn't stop Anheuser-Busch InBev CEO Michel Doukeris from striking an optimistic ...
Ahead of Memorial Day, it offered big rebates on Bud Light as well. The marketing shake-up continued in July as the company said it would lay off 350 employees, or around 2% of its U.S. staff.
Pity the Bud Light marketing staffers who hired Dylan Mulvaney. This spring, the brand sent the transgender influencer a can of beer with her face on it for a jokey 60-second Instagram video ...