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Amidst the ensuing controversy, critics blamed Bud Light's new vice president of marketing, Alissa Heinerscheid, as responsible for the brand's move. Heinerscheid, who became a vice president at the company in July 2022, stated that her goal was to evolve the Bud Light advertising to make it more inclusive, [ 20 ] and to move it away from its ...
But Heinerscheid’s immediate future at Bud Light has now been cut short. The executive became the first woman to lead Bud Light in the brand’s 40-year history and was recognized by Ad Age in ...
Anheuser-Busch, the maker of Bud Light, confirmed this week is laying off hundreds of positions across its U.S. corporate staff. In a statement to The Associated Press, the beer maker said the ...
The Bud Light marketing VP who devised the much-criticized Dylan Mulvaney partnership is taking a leave of absence. Anheuser-Busch Announces Staffing Shake-Up after Dylan Mulvaney Controversy Skip ...
Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer.
Ahead of Memorial Day, it offered big rebates on Bud Light as well. The marketing shake-up continued in July as the company said it would lay off 350 employees, or around 2% of its U.S. staff.
Anheuser-Busch InBev’s US chief marketing officer is stepping down after the company reported a slump in Bud Light sales, as the backlash against the beer continues.. In a statement Wednesday ...
Anheuser-Busch InBev, whose Bud Light sales have recently slumped in the United States, will lay off hundreds of corporate staff in the country, CNN reported on Wednesday citing a company statement.