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Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...
Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
The Koine Greek term logos is translated in the Vulgate with the Latin verbum. Both logos and verbum are used to translate דבר in the Hebrew Bible. The translation of the last four words of John 1:1 (θεὸς ἦν ὁ λόγος) has been a particular topic of debate in Western Christianity in the modern period.
The Stoics also referred to the seminal reason ("logos spermatikos"), or the law of generation in the Universe, which was the principle of the active reason working in inanimate matter. Humans, too, each possess a portion of the divine logos, which is the primordial Fire and reason that controls and sustains the Universe. [33]
A wordmark logo (also called a lettermark or a lettermark logo) is a type of logo, not a type of wordmark, [citation needed] which consists of just text set in a particular style, such as a typeface or color, without other graphical features. [citation needed] For example, the SONY logo contains only the name in uppercase, set in a particular ...
[62] [75] Another possibility is the logos referred to the truth, or to the book itself. [76] [77] [78] Classicist Walther Kranz translated it as "sense". [77] Heraclitus's logos doctrine may also be the origin of the doctrine of natural law. [79] [80] Heraclitus stated "People ought to fight to keep their law as to defend the city walls. For ...
The Consolidated Edison logo, with a rounded "E" nested inside a "C", has been described as a "classic emblem." [7] Many fashion companies have a monogram for a logo, including Louis Vuitton and Fendi. The connected "CC" company logo, created by Coco Chanel, is one of the most recognizable monograms internationally.
Logos (Christianity), name or title of Jesus Christ; Logos Bible Software, a software application; Logos Radio, a Christian radio channel in Cyprus; Logos: A Journal of Catholic Thought and Culture, an academic journal; MV Logos II, a 1968 ship used in evangelical missions of Operation Mobilisation; Logos School, a Christian school in Moscow, Idaho