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In common usage and linguistics, concision (also called conciseness, succinctness, [1] terseness, brevity, or laconicism) is a communication principle [2] of eliminating redundancy, [3] generally achieved by using as few words as possible in a sentence while preserving its meaning.
Plain language focuses on ways of writing a text so that it is clear, concise, pertinent, efficient, and flows well for the reader. [4] The Center for Plain Language states that: "[a] document, web site or other information is in plain language if the target audience can read it, understand what they read, and confidently act on it". [5]
Plain style is also evident through other forms of communication such as e-mail communication, captioning on social media and through text messages, however is not as prominent in modern written text. Many political campaigns also employ use of the plain style to convey a clear and concise message to the intended audience.
"Commander's intent is a clear and concise expression of the purpose of the operation and the military end state." and continues with "It also includes where the commander will accept risk during the operation. The initial intent statement normally contains the purpose and military end state as the initial inputs for the planning process."
The term derives from the 16th-century idiom "in plain English", meaning "in clear, straightforward language" [2] as well as the Latin planus ("flat"). Another name for the term, layman's terms, is derived from the idiom "in layman's terms" which refers to language phrased simply enough that a layman, or common person without expertise on the subject, can understand.
"Clear" is sometimes heard in amateur radio transmissions to indicate the sending station is done transmitting and leaving the airways, i.e. turning off the radio, but the Clear proword is reserved for a different purpose, that of specifying the classification of a 16-line format radio message as one which can be sent 'in clear [language ...
"These busy men and women rely on clear, concise, and accurate intelligence reporting to make daily decisions that affect U.S. national security, U.S. policies, and the lives of U.S. servicemen and -women. Arranging your intelligence reporting in the BLUF format helps them efficiently locate and comprehend the information they need." [26]
It should be written in a clear, accessible style with a neutral point of view. The lead should stand on its own as a concise overview of the article's topic. It should identify the topic, establish context, explain why the topic is notable, and summarize the most important points, including any prominent controversies.