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Direct Line is an insurance company based in Bromley, England. Founded in 1985, as the country's first direct car insurance company, it has since expanded to offer a range of general insurance products. Its policies are underwritten by the regulated subsidiary UK Insurance Limited, and it is owned by the Direct Line Group.
The group owns a number of general insurance brands operating within the United Kingdom, including Direct Line, Direct Line for Business, Churchill, Privilege, Darwin and Green Flag. Direct Line is a company that specialises in selling insurance and other financial services, sold directly to consumers by telephone and the internet. [23]
Founded in 1989, as one of the country's first direct to customer car insurance companies, the company has expanded to offer a range of general insurance products. Since February 2012, Churchill is part of the Direct Line Group; policies are underwritten by the parent United Kingdom Insurance Limited.
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Privilege is a division of the Direct Line Group founded in 1994 that specialises in selling insurance over the phone and internet.. Privilege insurance, based in Bromley, is underwritten by UK Insurance Limited and currently sells home insurance, car insurance and car breakdown cover.
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Sir Peter John Wood CBE (born 6 November 1946, in Surrey) is an English entrepreneur, most notable as the founder of the Direct Line and esure insurance companies. [1] Wood was appointed Commander of the Order of the British Empire (CBE) in the 1996 New Year Honours for services to the insurance industry, and knighted in the 2016 Birthday Honours for services to UK industry and philanthropy.