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  2. Buyer decision process - Wikipedia

    en.wikipedia.org/wiki/Buyer_decision_process

    It can be seen as a particular form of a cost–benefit analysis in the presence of multiple alternatives. [1] [2] Common examples include shopping and deciding what to eat. Decision-making is a psychological construct. This means that although a decision cannot be "seen", we can infer from observable behavior that a decision has been made.

  3. Purchase funnel - Wikipedia

    en.wikipedia.org/wiki/Purchase_funnel

    An example of a typical purchase funnel. The purchase funnel, or purchasing funnel, is a consumer-focused marketing model that illustrates the theoretical customer journey toward the purchase of a good or service. This staged process is summarized below:

  4. VIKOR method - Wikipedia

    en.wikipedia.org/wiki/VIKOR_method

    “Acceptable Stability in decision making”: The alternative A(1) must also be the best ranked by S or/and R. This compromise solution is stable within a decision making process, which could be the strategy of maximum group utility (when v > 0.5 is needed), or “by consensus” v about 0.5, or “with veto” v < 0.5).

  5. Choice modelling - Wikipedia

    en.wikipedia.org/wiki/Choice_modelling

    Choice modelling attempts to model the decision process of an individual or segment via revealed preferences or stated preferences made in a particular context or contexts. Typically, it attempts to use discrete choices (A over B; B over A, B & C) in order to infer positions of the items (A, B and C) on some relevant latent scale (typically ...

  6. Consideration set - Wikipedia

    en.wikipedia.org/wiki/Consideration_set

    The decision-making process is still not well enough understood to clarify the distinction between the models used to represent the process and the process of decision-making itself. [3] Many researchers reject the idea of a two-step decision-making process using a consideration set, and instead insist on viewing the consideration set as simply ...

  7. Customer experience - Wikipedia

    en.wikipedia.org/wiki/Customer_experience

    Sales experience is a subset of the customer experience. Whereas customer experience encompasses the sum of all interactions between an organization and a customer over the entire relationship, sales experience is focused exclusively on the interactions that take place during the sales process and up to the point that a customer decides to buy.

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  9. Decision Model and Notation - Wikipedia

    en.wikipedia.org/wiki/Decision_Model_and_Notation

    In this example, the outcome of the 'Verify Account' decision directed the responses of the new account process. The same is true for the 'Classify Customer' decision. By adding or changing the business rules in the tables, one can easily change the criteria for these decisions and control the process differently.