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Burger King released a set of 57 Pokémon toys in a $22 million Pokémon: The First Movie promotion, [1] which were contained within round Poké Ball containers measuring from 2.75 and 3 inches in diameter. [2]
In addition to the new menu items, Burger King launched a limited-edition line of King Jr. Meal toys based on The Addams Family characters on Monday, Oct. 7.
As part of a promotion with McDonald's in Japan, sets of iDog-based toys were included in Happy Meals in 2007. [7] In 2007 and 2008, Burger King had a promotion which included miniature models with stickers representing the dots.
On 2 October 2013, Burger King announced on Twitter that it was changing its name to Fries King. The name change was a publicity stunt held in conjunction with the introduction of the new Satisfries. The chain also rebranded one of its locations with the new Fries King logo, signage and packaging.
Burger King changed its toddler toy designer to Hudson, Ohio-based Little Tikes in 2003. [84] The tween offering, introduced in 1999, is called the Big Kids Meal. [85]
One of the earliest kids' meal, Funmeal, [3] emerged at Burger Chef in 1973 and succeeded. Discerning the popularity of the kids' meal, McDonald's introduced its Happy Meal in 1978, [note 1] and other fast food corporations, including Burger King, followed suit with their own kids' meals.
Summer 2010 saw the launch of Kung Zhu, aimed at a male audience age 8–12 and focused on battling hamsters. In December 2010, the ZhuZhu Princess series was released, as was a line of sixteen Burger King toys.
Around this time, sales of those toys, raised money for the adoption agency Spaulding for Children. [11] Burger King continued to sell the Sock-Ems plushies after Christmas [12] and by January 1989, the Virginia Beach Boulevard Burger King sponsored a coloring contest, which granted winners Purr-tender toys as prizes. [13]
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