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In the 1989 Upper Deck baseball set, Ken Griffey Jr. was selected to be featured on card number one. [28] The decision to make Griffey Jr. the first card was reached in late 1988. A teenage employee named Tom Geideman was the one who suggested the use of Griffey as its choice for the number-one card. [29]
Competitors such as Score and Topps neglected to include a card of Griffey in its 1989 base set, but later included him in their traded issues. Such neglect helped Upper Deck gain exposure due to the popularity of Griffey in the 1989 MLB season. Donruss and Fleer included Griffey rookie cards in their respective base sets, but they were never ...
This set is seen by many basketball card collectors as the "1952 Topps of basketball." From 1986-1989, Fleer was the only major card company that produced basketball cards. In 1990 Hoops, SkyBox, Topps and Upper Deck card companies introduced their own basketball cards and sets in two major releases each year per company.
Upper Deck Exquisite Collection Rookie Patch Autographs #78 Serial numbered #32/99 BGS NM-MT+ 8.5/10 March 6, 2021 Goldin Auctions Set a record for a LeBron James Exquisite Rookie Patch Auto numbered to 99. 13 $1,440,000 $1,440,000 Michael Jordan: 1997 Upper Deck Game Jersey Autographs Serial numbered #8/23 PSA NM 7 / Auto 8 February 4, 2021
The short printed cards did not have a significant effect on the cards values. [24] Also new to 1988 is a 336-card set called "Baseball's Best" and 27-card "Team Books" of the A's, Cubs, Mets, Red Sox and Yankees. "Baseball's Best" was issued late in the season and sold in big-box stores as a complete factory set.
Another cereal company, Kellogg's, released its first set in 1970. Kellogg's would launch sets regularly until 1983. A new brand, Score, entered into market in 1989 with its collection of football cards. Two years later, Upper Deck obtained licenses from the NFL to produce trading cards. Upper Deck established itself so quickly that it rivaled ...
This style of production allowed Upper Deck to charge a premium for its product, becoming the first mainstream baseball card product to have a suggested retail price of 99 cents per pack. In 1989, Upper Deck's first set included the Ken Griffey Jr. rookie card.
To extend Upper Deck's use of the O-Pee-Chee brand, they released a 1969 retro-styled O-Pee-Chee insert in 2008 Upper Deck Baseball. This continued again a year later with a 1975-inspired insert in 2009 Upper Deck Baseball. Upper Deck further expanded the brand's presence in 2009 by also introducing a full set release with the O-Pee-Chee name.
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