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The acquisition is a part of Ferrero's strategy to buy brands which have been neglected within broader food companies' portfolios. [26] Kellogg retained the rights to other Keebler products, such as crackers, either under the Kellogg's or Sunshine names. The acquisition closed on July 29, 2019. [27] [28]
The crackers contain 70 calories per serving with four total crackers in one serving. [2] Originally branded as a product of Keebler , it became a product of Kellogg's after the mega American manufacturer acquired the brand in 2001, before subsequently selling the Keebler cookie lineup as well as rights to the Keebler brand name in 2019.
Sunshine Biscuits expanded the distribution and popularity of Cheez-It crackers across the country. In 1996, Keebler acquired Sunshine Biscuits, and in 2001, Kellogg's acquired Keebler, bringing Cheez-It crackers under its umbrella. [4] [5] In late 2023, Kellogg's spun off its North American cereal division as WK Kellogg Co. The company's snack ...
Kellogg agreed to sell its Keebler and Famous Amos brands, as well as its fruit snacks business, to Ferrero for $1.3 billion.
The collaboration and growth of Kellogg’s and Keebler continued until Kellogg’s finally purchased the Keebler company in 2001. Post and his family moved to Elmhurst, Illinois – where the ...
Kellogg's Keebler, Famous Amos and fruit snacks businesses are attracting attention from Hostess Brands and Nutella-owner Ferrero, people familiar with the situation tell CNBC. A deal could value ...
Sunshine Biscuits, formerly known as The Loose-Wiles Biscuit Company, was an independent American baker of cookies, crackers, and cereals.The company, which became a brand on a few products such as Cheez-It, was purchased by Keebler Company in 1996, [1] which was purchased by Kellogg Company in 2001.
Founded in 1906, Kellogg is a leading global producer and marketer of cereal, cookies, crackers, and other convenience foods. The company's offerings are manufactured in 18 countries and marketed ...