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2. Social network advertising - Wikipedia

   en.wikipedia.org/wiki/Social_network_advertising

   Social media advertising has also been used for political campaigns. For example, social media played a significant role in the 2008 presidential race. Videos that involved both Barack Obama and John McCain were able to garner 1.45 billion views. [26] Some of those views and videos could have influenced one's voting decision.

3. Social media marketing - Wikipedia

   en.wikipedia.org/wiki/Social_media_marketing

   A study from 2011 attributed 84% of "engagement" or clicks and likes that link back to Facebook advertising. [43] By 2014, Facebook had restricted the content published from business and brand pages. Adjustments in Facebook algorithms had reduced the audience for non-paying business pages (that have at least 500,000 "Likes") from 16% in 2012 ...

4. Site retargeting - Wikipedia

   en.wikipedia.org/wiki/Site_retargeting

   The ability to "retarget", or sell ads on different websites to visitors of certain webpages, lays at the heart of most social networks business models. LinkedIn, [3] Facebook, [4] Twitter, [5] Pinterest [6] & more all allow and have detailed guides on how to run retargeting ads on their platforms.

5. Digital display advertising - Wikipedia

   en.wikipedia.org/wiki/Digital_display_advertising

   It is an advertising technology (ad tech) tool that, throughout a platform, administrates the ads and their distribution. It is basically a service or technology for a company that takes care of all the ad campaign programs and by receiving the ad files it is able to allocate them in different websites. [2]

6. Advertising campaign - Wikipedia

   en.wikipedia.org/wiki/Advertising_campaign

   An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.

7. Advertising - AOL Help

   help.aol.com/products/advertising

   Get live expert help with your AOL needs—from email and passwords, technical questions, mobile email and more. Advertising AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere.