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The Betty Crocker Cookbook is a cookbook written by staff at General Mills, the holders of the Betty Crocker trademark. The persona of Betty Crocker was invented by the Washburn-Crosby Company (which would later become General Mills) as a feminine "face" for the company's public relations. [1]
Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
While the Betty Crocker brand had existed since the 1920s, this cookbook was the first of many Betty Crocker cookbooks. Others included Betty Crocker’s Cookbook for Boys and Girls and various updated editions of the picture cookbook released subsequently. [6] Betty Crocker's Cook Book for Boys and Girls, published 1957
Fun fact: The 1958 Betty Crocker cookbook "365 Ways to Cook Hamburger" had a whopping 70 recipes for meatloaf. So it's no surprise that you probably grew up in a household where this comfort-food ...
Betty Crocker orange madeira cake mix, New Zealand, 1940s-70s. Some baking mixes are sold in bulk volumes, and the baker measures out the amount needed. In other cases, the mix is sold pre-measured in a commonly desired size, such as enough baking mix to make a particular size of cake.
The Betty Crocker Kitchens is a division and part of the test kitchens at the world headquarters of General Mills in Golden Valley, Minnesota, operator of the Betty Crocker brand. They are modeled after and equipped like a kitchen that would be found in an American home, since the company's products and recipes tested are intended for home use ...
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