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Entertainment-Education (EE) is a communication strategy that aims to alleviate a social issue or educate the public through a custom-tailored piece of entertainment. It is defined by a set of techniques and methodologies which all aim to use various levels of mass media to communicate social and behavior change.
This is an accepted version of this page This is the latest accepted revision, reviewed on 15 November 2024. Activity that holds attention or gives pleasure "General entertainment" redirects here. For the television channel format, see Generalist channel. For other uses, see Entertainment (disambiguation). Banqueters playing Kottabos and girl playing the aulos, Greece (c. 420 BCE). Banqueting ...
However, the term is often used in the mass media to describe the mass media companies that control the distribution and manufacture of mass media entertainment. In the popular parlance, the term show biz in particular connotes the commercially popular performing arts, especially musical theatre , vaudeville , comedy , film , fun , and music .
In the mass communication process, much initiative in linking gratification and media choice lies with the audience member. The media compete with other sources of satisfaction. Methodologically speaking, many of the goals of mass media use can be derived from data supplied by individual audience members themselves.
In communication, media (sing. medium) are the outlets or tools used to store and deliver semantic information or contained subject matter, described as content. [1] [2] The term generally refers to components of the mass media communications industry, such as print media (), news media, photography, cinema, broadcasting (radio and television), digital media, and advertising. [3]
Also AM radio or AM. Used interchangeably with kilohertz (kHz) and medium wave. A modulation technique used in electronic communication where the amplitude (signal strength) of the wave is varied in proportion to that of the message signal. Developed in the early 1900s, this technique is most commonly used for transmitting an audio signal via a radio wave measured in kilohertz (kHz). See AM ...
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Mediatization is a process of change or a trend, similar to globalization and modernization, where the mass media integrates into other sectors of the society. Political actors , opinion makers, business organizations, civil society organizations , and others have to adapt their communication methods to a form that suits the needs and ...