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The video game has a variety of brands and styles but also some of these that can be interpreted as mimicking or representing some gyaru fashion brands. For example, the in-game apparel brand AZ*USA (AZ-USA in the West) has a striking resemblance to the gyaru brand D.I.A.; another would be the brand CherryBerry (April bonbon in the West) also ...
Ganguro (ガングロ) is an alternative fashion trend among young Japanese women which peaked in popularity around the year 2000 and evolved from gyaru.. The Shibuya and Ikebukuro districts of Tokyo were the centres of ganguro fashion; it was started by rebellious youth who contradicted the traditional Japanese concept of beauty; pale skin, dark hair and neutral makeup tones.
Gal fashion later reemerged in the form of the skin-whitening Shiro Gyaru, associated with Popteen. [24] One such example of this is the Onee Gal, who take their fashion cues from Hollywood. Clad in stilettos and jewels, these gals parade the streets of Shibuya.
Gyaru being photographed in Ikebukuro in 2009. Gyaru (sometimes known as Ganguro, actually a subcategory of gyaru), is a type of Japanese street fashion that originated in the 1970s. Gyaru focuses on girly-glam style, dwelling on man-made beauty, such as wigs, fake lashes, and fake nails. Gyaru is also heavily inspired by Western fashion.
Their unique styles of fashion is called "Ageha-kei" (アゲハ系, lit. "Ageha-style"), which has become quite popular among women in their teens and 20s. [11] Some explain the typical "Ageha-kei" style as an "evolved form of the gyaru style, grown in the cradle of the hostess club scene, with an essence of yanki". [7]
Egg was a style magazine for gyaru fashion, distributed in Japan. It featured photos of ganguro girls and synopses of their tastes and popular trends. The magazine also usually had photos of the newest fashions, where to buy them, latest hairstyles, cell phones, and make up tips.
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Gyaruo fashion can be seen in certain magazines such as Men's Egg, "Men's Roses" or Men's Egg Bitter (for gyaruo aged 23+) and a fairly new magazine called Men's Digger. Then there is the popular Men's Knuckle magazine which is aimed at wearers of the more mature looking onii-kei fashion (お兄系), hosts (ホスト) and gyaruo.
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