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  2. Ethos - Wikipedia

    en.wikipedia.org/wiki/Ethos

    A sculpture representing Ethos outside the Australian Capital Territory Legislative Assembly in Canberra, Australia. Ethos (/ ˈ iː θ ɒ s / or US: / ˈ iː θ oʊ s /) is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. [1]

  3. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    These include ethos, pathos, and logos, all three of which appear in Aristotle's Rhetoric. [1] Together with those three modes of persuasion, there is also a fourth term called Kairos (Ancient Greek: καιρός), which is related to the “moment” that the speech is going to be held. [2]

  4. Ethics - Wikipedia

    en.wikipedia.org/wiki/Ethics

    The English word ethics has its roots in the Ancient Greek word êthos (ἦθος), meaning ' character ' and ' personal disposition '. This word gave rise to the Ancient Greek word ēthikós (ἠθικός), which was translated into Latin as ethica and entered the English language in the 15th century through the Old French term éthique. [6]

  5. Mores - Wikipedia

    en.wikipedia.org/wiki/Mores

    The Greek terms equivalent to Latin mores are ethos (ἔθος, ἦθος, 'character') or nomos (νόμος, 'law'). As with the relation of mores to morality, ethos is the basis of the term ethics, while nomos gives the suffix -onomy, as in astronomy.

  6. Rhetoric (Aristotle) - Wikipedia

    en.wikipedia.org/wiki/Rhetoric_(Aristotle)

    Aristotle's Rhetoric (Ancient Greek: Ῥητορική, romanized: Rhētorikḗ; Latin: Ars Rhetorica) [1] is an ancient Greek treatise on the art of persuasion, dating from the 4th century BCE. The English title varies: typically it is Rhetoric , the Art of Rhetoric , On Rhetoric , or a Treatise on Rhetoric .

  7. Ethology - Wikipedia

    en.wikipedia.org/wiki/Ethology

    The modern term ethology derives from the Greek language: ἦθος, ethos meaning "character" and -λογία, -logia meaning "the study of". The term was first popularized by the American entomologist William Morton Wheeler in 1902. [1]

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  9. Greeks - Wikipedia

    en.wikipedia.org/wiki/Greeks

    The works of Homer (i.e. Iliad and Odyssey) and Hesiod (i.e. Theogony) were written in the 8th century BC, becoming the basis of the national religion, ethos, history and mythology. [74] The Oracle of Apollo at Delphi was established in this period. [75]